Building brand worlds for passionate entrepreneurs
Building
brand worlds
for passionate entrepreneurs
Building brand worlds for passionate
entrepreneurs
— so your ideal clients don't just notice you, they want in.
— so your ideal clients don't just notice you, they want in.
VibeCraft
VibeCraft
Sunbeam
Sunbeam
NeonVibe
NeonVibe
HorizonHue
HorizonHue
VibeCraft
Sunbeam
NeonVibe
HorizonHue
VibeCraft
Sunbeam
NeonVibe
HorizonHue
What the flip do you mean by "brand world"?
A logo is just a mark. A visual identity is a system aka your colors, type, and patterns working together. But a brand world is much bigger than both! It's the mission underneath everything, showing up at every touchpoint to tell one story. Not just a pretty logo, it's a whole world your ideal clients want to be a part of.
A logo is just a mark. A visual identity is a system aka your colors, type, and patterns working together. But a brand world is much bigger than both! It's the mission underneath everything, showing up at every touchpoint to tell one story. Not just a pretty logo, it's a whole world your ideal clients want to be a part of.
A logo is a mark. A visual identity is a system. A brand world is bigger than both — it's the mission underneath everything, showing up at every touchpoint to tell one story. Not just a pretty logo. A world someone wants to be part of!
Worlds we've built
Worlds we've built
Worlds we've built
The Reclaimed Co. - Branding + Website
The Reclaimed Co. - Branding + Website
Carnivore Coffee Co. - Branding
Carnivore Coffee Co. - Branding
Rumba - Branding & Packaging
Rumba - Branding & Packaging
Balloon Behavior - Branding
Balloon Behavior - Branding
Hear it from them
Hear it from them
"Meli is extremely patient, kind and fun to work with. She did an incredible job guiding us through the entire process. Meli didn’t just create something for me, she educated me along the way. She asked thoughtful questions that helped pull out my vision and turn it into a clear brand story. I felt supported, understood, and confident every step of the way."
Dustin & Sani - Carnivore Coffee Co.
"I was struggling to find the right branding. At first I wanted to go towards the luxury route, but after Meli showed me some options, I knew it wasn’t for me. We then brainstormed together and found that a fun + coastal theme is what I wanted! I truly fell in love with my logo and she made it feel as if my brand came to life!"
Diana - Taher's
"Five stars isn't enough!!! She is incredibly talented and a joy to work with. She took our initial interview and transformed it into the ultimate foundation of my brand identity. The entire process was seamless, and I deeply appreciate how accessible and supportive she has been even after delivering the final project. Don't miss out, book her immediately!"
Jaime - Balloon Behavior
"She was detailed, professional, and handled any revisions I had promptly! She’s also great with visualizing and executing on exactly what you’re asking for. 100/10! Book her. I had clarity in my identity and set visuals. I trust her design choices and I know she will continue to excel in her craft."
Janai - Branded by Jai
"Meli is extremely patient, kind and fun to work with. She did an incredible job guiding us through the entire process. Meli didn’t just create something for me, she educated me along the way. She asked thoughtful questions that helped pull out my vision and turn it into a clear brand story. I felt supported, understood, and confident every step of the way."
Dustin & Sani - Carnivore Coffee Co.
"I was struggling to find the right branding. At first I wanted to go towards the luxury route, but after Meli showed me some options, I knew it wasn’t for me. We then brainstormed together and found that a fun + coastal theme is what I wanted! I truly fell in love with my logo and she made it feel as if my brand came to life!"
Diana - Taher's
"Five stars isn't enough!!! She is incredibly talented and a joy to work with. She took our initial interview and transformed it into the ultimate foundation of my brand identity. The entire process was seamless, and I deeply appreciate how accessible and supportive she has been even after delivering the final project. Don't miss out, book her immediately!"
Jaime - Balloon Behavior
"She was detailed, professional, and handled any revisions I had promptly! She’s also great with visualizing and executing on exactly what you’re asking for. 100/10! Book her. I had clarity in my identity and set visuals. I trust her design choices and I know she will continue to excel in her craft."
Janai - Branded by Jai
"Meli is extremely patient, kind and fun to work with. She did an incredible job guiding us through the entire process. Meli didn’t just create something for me, she educated me along the way. She asked thoughtful questions that helped pull out my vision and turn it into a clear brand story. I felt supported, understood, and confident every step of the way."
Dustin & Sani - Carnivore Coffee Co.
"I was struggling to find the right branding. At first I wanted to go towards the luxury route, but after Meli showed me some options, I knew it wasn’t for me. We then brainstormed together and found that a fun + coastal theme is what I wanted! I truly fell in love with my logo and she made it feel as if my brand came to life!"
Diana - Taher's
"Five stars isn't enough!!! She is incredibly talented and a joy to work with. She took our initial interview and transformed it into the ultimate foundation of my brand identity. The entire process was seamless, and I deeply appreciate how accessible and supportive she has been even after delivering the final project. Don't miss out, book her immediately!"
Jaime - Balloon Behavior
"She was detailed, professional, and handled any revisions I had promptly! She’s also great with visualizing and executing on exactly what you’re asking for. 100/10! Book her. I had clarity in my identity and set visuals. I trust her design choices and I know she will continue to excel in her craft."
Janai - Branded by Jai
"Meli is extremely patient, kind and fun to work with. She did an incredible job guiding us through the entire process. Meli didn’t just create something for me, she educated me along the way. She asked thoughtful questions that helped pull out my vision and turn it into a clear brand story. I felt supported, understood, and confident every step of the way."
Dustin & Sani - Carnivore Coffee Co.
"I was struggling to find the right branding. At first I wanted to go towards the luxury route, but after Meli showed me some options, I knew it wasn’t for me. We then brainstormed together and found that a fun + coastal theme is what I wanted! I truly fell in love with my logo and she made it feel as if my brand came to life!"
Diana - Taher's
"Five stars isn't enough!!! She is incredibly talented and a joy to work with. She took our initial interview and transformed it into the ultimate foundation of my brand identity. The entire process was seamless, and I deeply appreciate how accessible and supportive she has been even after delivering the final project. Don't miss out, book her immediately!"
Jaime - Balloon Behavior
"She was detailed, professional, and handled any revisions I had promptly! She’s also great with visualizing and executing on exactly what you’re asking for. 100/10! Book her. I had clarity in my identity and set visuals. I trust her design choices and I know she will continue to excel in her craft."
Janai - Branded by Jai
"Meli is extremely patient, kind and fun to work with. She did an incredible job guiding us through the entire process. Meli didn’t just create something for me, she educated me along the way. She asked thoughtful questions that helped pull out my vision and turn it into a clear brand story. I felt supported, understood, and confident every step of the way."
Dustin & Sani - Carnivore Coffee Co.
"I was struggling to find the right branding. At first I wanted to go towards the luxury route, but after Meli showed me some options, I knew it wasn’t for me. We then brainstormed together and found that a fun + coastal theme is what I wanted! I truly fell in love with my logo and she made it feel as if my brand came to life!"
Diana - Taher's
"Five stars isn't enough!!! She is incredibly talented and a joy to work with. She took our initial interview and transformed it into the ultimate foundation of my brand identity. The entire process was seamless, and I deeply appreciate how accessible and supportive she has been even after delivering the final project. Don't miss out, book her immediately!"
Jaime - Balloon Behavior
"She was detailed, professional, and handled any revisions I had promptly! She’s also great with visualizing and executing on exactly what you’re asking for. 100/10! Book her. I had clarity in my identity and set visuals. I trust her design choices and I know she will continue to excel in her craft."
Janai - Branded by Jai
"Meli is extremely patient, kind and fun to work with. She did an incredible job guiding us through the entire process. Meli didn’t just create something for me, she educated me along the way. She asked thoughtful questions that helped pull out my vision and turn it into a clear brand story. I felt supported, understood, and confident every step of the way."
Dustin & Sani - Carnivore Coffee Co.
"I was struggling to find the right branding. At first I wanted to go towards the luxury route, but after Meli showed me some options, I knew it wasn’t for me. We then brainstormed together and found that a fun + coastal theme is what I wanted! I truly fell in love with my logo and she made it feel as if my brand came to life!"
Diana - Taher's
"Five stars isn't enough!!! She is incredibly talented and a joy to work with. She took our initial interview and transformed it into the ultimate foundation of my brand identity. The entire process was seamless, and I deeply appreciate how accessible and supportive she has been even after delivering the final project. Don't miss out, book her immediately!"
Jaime - Balloon Behavior
"She was detailed, professional, and handled any revisions I had promptly! She’s also great with visualizing and executing on exactly what you’re asking for. 100/10! Book her. I had clarity in my identity and set visuals. I trust her design choices and I know she will continue to excel in her craft."
Janai - Branded by Jai
"Meli is extremely patient, kind and fun to work with. She did an incredible job guiding us through the entire process. Meli didn’t just create something for me, she educated me along the way. She asked thoughtful questions that helped pull out my vision and turn it into a clear brand story. I felt supported, understood, and confident every step of the way."
Dustin & Sani - Carnivore Coffee Co.
"I was struggling to find the right branding. At first I wanted to go towards the luxury route, but after Meli showed me some options, I knew it wasn’t for me. We then brainstormed together and found that a fun + coastal theme is what I wanted! I truly fell in love with my logo and she made it feel as if my brand came to life!"
Diana - Taher's
"Five stars isn't enough!!! She is incredibly talented and a joy to work with. She took our initial interview and transformed it into the ultimate foundation of my brand identity. The entire process was seamless, and I deeply appreciate how accessible and supportive she has been even after delivering the final project. Don't miss out, book her immediately!"
Jaime - Balloon Behavior
"She was detailed, professional, and handled any revisions I had promptly! She’s also great with visualizing and executing on exactly what you’re asking for. 100/10! Book her. I had clarity in my identity and set visuals. I trust her design choices and I know she will continue to excel in her craft."
Janai - Branded by Jai
"Meli is extremely patient, kind and fun to work with. She did an incredible job guiding us through the entire process. Meli didn’t just create something for me, she educated me along the way. She asked thoughtful questions that helped pull out my vision and turn it into a clear brand story. I felt supported, understood, and confident every step of the way."
Dustin & Sani - Carnivore Coffee Co.
"I was struggling to find the right branding. At first I wanted to go towards the luxury route, but after Meli showed me some options, I knew it wasn’t for me. We then brainstormed together and found that a fun + coastal theme is what I wanted! I truly fell in love with my logo and she made it feel as if my brand came to life!"
Diana - Taher's
"Five stars isn't enough!!! She is incredibly talented and a joy to work with. She took our initial interview and transformed it into the ultimate foundation of my brand identity. The entire process was seamless, and I deeply appreciate how accessible and supportive she has been even after delivering the final project. Don't miss out, book her immediately!"
Jaime - Balloon Behavior
"She was detailed, professional, and handled any revisions I had promptly! She’s also great with visualizing and executing on exactly what you’re asking for. 100/10! Book her. I had clarity in my identity and set visuals. I trust her design choices and I know she will continue to excel in her craft."
Janai - Branded by Jai
"Meli is extremely patient, kind and fun to work with. She did an incredible job guiding us through the entire process. Meli didn’t just create something for me, she educated me along the way. She asked thoughtful questions that helped pull out my vision and turn it into a clear brand story. I felt supported, understood, and confident every step of the way."
Dustin & Sani - Carnivore Coffee Co.
"I was struggling to find the right branding. At first I wanted to go towards the luxury route, but after Meli showed me some options, I knew it wasn’t for me. We then brainstormed together and found that a fun + coastal theme is what I wanted! I truly fell in love with my logo and she made it feel as if my brand came to life!"
Diana - Taher's
"Five stars isn't enough!!! She is incredibly talented and a joy to work with. She took our initial interview and transformed it into the ultimate foundation of my brand identity. The entire process was seamless, and I deeply appreciate how accessible and supportive she has been even after delivering the final project. Don't miss out, book her immediately!"
Jaime - Balloon Behavior
"She was detailed, professional, and handled any revisions I had promptly! She’s also great with visualizing and executing on exactly what you’re asking for. 100/10! Book her. I had clarity in my identity and set visuals. I trust her design choices and I know she will continue to excel in her craft."
Janai - Branded by Jai
"Meli is extremely patient, kind and fun to work with. She did an incredible job guiding us through the entire process. Meli didn’t just create something for me, she educated me along the way. She asked thoughtful questions that helped pull out my vision and turn it into a clear brand story. I felt supported, understood, and confident every step of the way."
Dustin & Sani - Carnivore Coffee Co.
"I was struggling to find the right branding. At first I wanted to go towards the luxury route, but after Meli showed me some options, I knew it wasn’t for me. We then brainstormed together and found that a fun + coastal theme is what I wanted! I truly fell in love with my logo and she made it feel as if my brand came to life!"
Diana - Taher's
"Five stars isn't enough!!! She is incredibly talented and a joy to work with. She took our initial interview and transformed it into the ultimate foundation of my brand identity. The entire process was seamless, and I deeply appreciate how accessible and supportive she has been even after delivering the final project. Don't miss out, book her immediately!"
Jaime - Balloon Behavior
"She was detailed, professional, and handled any revisions I had promptly! She’s also great with visualizing and executing on exactly what you’re asking for. 100/10! Book her. I had clarity in my identity and set visuals. I trust her design choices and I know she will continue to excel in her craft."
Janai - Branded by Jai
"Meli is extremely patient, kind and fun to work with. She did an incredible job guiding us through the entire process. Meli didn’t just create something for me, she educated me along the way. She asked thoughtful questions that helped pull out my vision and turn it into a clear brand story. I felt supported, understood, and confident every step of the way."
Dustin & Sani - Carnivore Coffee Co.
"I was struggling to find the right branding. At first I wanted to go towards the luxury route, but after Meli showed me some options, I knew it wasn’t for me. We then brainstormed together and found that a fun + coastal theme is what I wanted! I truly fell in love with my logo and she made it feel as if my brand came to life!"
Diana - Taher's
"Five stars isn't enough!!! She is incredibly talented and a joy to work with. She took our initial interview and transformed it into the ultimate foundation of my brand identity. The entire process was seamless, and I deeply appreciate how accessible and supportive she has been even after delivering the final project. Don't miss out, book her immediately!"
Jaime - Balloon Behavior
"She was detailed, professional, and handled any revisions I had promptly! She’s also great with visualizing and executing on exactly what you’re asking for. 100/10! Book her. I had clarity in my identity and set visuals. I trust her design choices and I know she will continue to excel in her craft."
Janai - Branded by Jai
"Meli is extremely patient, kind and fun to work with. She did an incredible job guiding us through the entire process. Meli didn’t just create something for me, she educated me along the way. She asked thoughtful questions that helped pull out my vision and turn it into a clear brand story. I felt supported, understood, and confident every step of the way."
Dustin & Sani - Carnivore Coffee Co.
"I was struggling to find the right branding. At first I wanted to go towards the luxury route, but after Meli showed me some options, I knew it wasn’t for me. We then brainstormed together and found that a fun + coastal theme is what I wanted! I truly fell in love with my logo and she made it feel as if my brand came to life!"
Diana - Taher's
"Five stars isn't enough!!! She is incredibly talented and a joy to work with. She took our initial interview and transformed it into the ultimate foundation of my brand identity. The entire process was seamless, and I deeply appreciate how accessible and supportive she has been even after delivering the final project. Don't miss out, book her immediately!"
Jaime - Balloon Behavior
"She was detailed, professional, and handled any revisions I had promptly! She’s also great with visualizing and executing on exactly what you’re asking for. 100/10! Book her. I had clarity in my identity and set visuals. I trust her design choices and I know she will continue to excel in her craft."
Janai - Branded by Jai
We're the perfect fit if...
We're the perfect fit if...
You're sick and tired of looking like everyone else in your space when you know you're not.
Blending in was never the plan. You just copied what others were doing instead of building something that was actually yours.
You're sick and tired of looking like everyone else in your space when you know you're not.
Blending in was never the plan. You just copied what others were doing instead of building something that was actually yours.
You're doing work that actually impactful, but your brand still looks like a hobby.
People decide whether to trust you in a matter of seconds. Long before they ever hear what you have to say, they see your inconsistent branding.
You're doing work that actually impactful, but your brand still looks like a hobby.
People decide whether to trust you in a matter of seconds. Long before they ever hear what you have to say, they see your inconsistent branding.
You're ready to invest in a brand built to last, not another quick fix.
Whether you tried it yourself or went with the cheapest designer you could find, the result left you unsatisfied either way.
You're ready to invest in a brand built to last, not another quick fix.
Whether you tried it yourself or went with the cheapest designer you could find, the result left you unsatisfied either way.
You're ready to stop attracting just anyone and start attracting your people.
A brand that isn't clear about who it's for ends up speaking to no one at all.
You're ready to stop attracting just anyone and start attracting your people.
A brand that isn't clear about who it's for ends up speaking to no one at all.
You're sick and tired of looking like everyone else in your space when you know you're not.
Blending in was never the plan. You just copied what others were doing instead of building something that was actually yours.
You're ready to invest in a brand built to last, not another quick fix.
Whether you tried it yourself or went with the cheapest designer you could find, the result left you unsatisfied either way.
You're doing work that actually impactful, but your brand still looks like a hobby.
People decide whether to trust you in a matter of seconds. Long before they ever hear what you have to say, they see your inconsistent branding.
You're ready to stop attracting just anyone and start attracting your people.
A brand that isn't clear about who it's for ends up speaking to no one at all.
Ways we can work together
Ways we can work together
Homebase
Brand Strategy & Identity · 2 weeks
Brand Strategy
Creative Direction
Full Logo Suite
Color Palette
Typography
Brand Guidelines
Your brand is more than a logo! It's the strategy underneath everything, and the story that strategy tells once it's actually designed. Week one is strategy: your mission, your audience, where you're actually headed. Week two is where it comes to life: logo, visual identity, and brand guidelines, built as one system.
Brand World
Brand Strategy & Identity + Website + Touchpoints · 4-6 weeks
Brand Strategy
Creative Direction
Full Logo Suite
Color Palette
Typography
Brand Guidelines
Website
Touchpoints
The full picture, built end to end. We start with strategy, then build your identity — logo, visuals, the whole system — and carry it straight into a website that feels like an extension of it, not a separate project. We close it out with a design sprint: a set block of time where I design whatever collateral you need most, from social templates to merch. This is where your brand stops being something people notice, and starts being something they want to be part of.
Housewarming Party
2-Day Brand Collateral Sprint · 5 hrs/day
Social Media Templates
Campaign Concepts
Merch Designs
Touch-ups
Updates
For brands that already have real strategy behind them (mine, or a previous designer's) and just need a fast, focused push. Two full days, together, knocking out whatever's next: social templates, a campaign concept, merch, small touch-ups. This isn't a rebrand and it isn't a redesign. It's momentum for a brand that's already built right.
Homebase
Brand Strategy & Identity · 2 weeks
Brand World
Brand Strategy & Identity + Website + Touchpoints · 4-6 weeks
Housewarming Party
2-Day Brand Collateral Sprint · 5 hrs/day
Meli Padi
Meli Padi
Brand Designer
A little bit about me <3
I'm a self-taught designer and first-gen Latina who loves working with fellow passionate founders looking to make a real impact. I spent years in a job I felt zero passion for, until I took a leap of faith on myself. Now I get to help entrepreneurs like you close that same gap — between the incredible work you're already doing, and a brand that actually shows it! The best part? You get to stop worrying about how your brand looks and go back to focusing on what you actually do best.
I take my work very seriously, but I don't think every interaction has to be all business. I genuinely love connecting with people and root for my clients long after the project wraps!
A few things that make me, me:
✝️ Jesus
🫂 Community
☕ Café con leche
📓 Journaling
🧗🏽♀️ Rock climbing
A little bit about me <3
I'm a self-taught designer and first-gen Latina who loves working with fellow passionate founders looking to make a real impact. I spent years in a job I felt zero passion for, until I took a leap of faith on myself. Now I get to help entrepreneurs like you close that same gap — between the incredible work you're already doing, and a brand that actually shows it! The best part? You get to stop worrying about how your brand looks and go back to focusing on what you actually do best.
I take my work very seriously, but I don't think every interaction has to be all business. I genuinely love connecting with people and root for my clients long after the project wraps!
A few things that make me, me:
✝️ Jesus
🫂 Community
☕ Café con leche
📓 Journaling
🧗🏽♀️ Rock climbing
Frequently asked questions
Frequently asked questions
Frequently asked questions
What happens after I submit my inquiry?
If it looks like we're a fit, we'll hop on a call to talk through your project before anything official kicks off!
What if I don't know exactly what I want yet?
How do you ensure the work matches my vision?
Do you offer revisions?
Do you offer payment plans?
What happens after I submit my inquiry?
If it looks like we're a fit, we'll hop on a call to talk through your project before anything official kicks off!
What if I don't know exactly what I want yet?
How do you ensure the work matches my vision?
Do you offer revisions?
Do you offer payment plans?
Project Avaliability: (1) October (2) November (2) December
Project Avaliability:
(1) October (2) November
(2) December
It's time we build your brand world!
It's time we build your brand world!
It's time we build your brand world!