Carnivore Coffee Co.
A bold brand identity built for a clean, animal-based mobile coffee shop based in Florida.
About the Brand
Carnivore Coffee Co. is a Florida mobile coffee shop founded by Sani & Dustin — two passionate advocates for clean, animal-based nutrition. Tired of mainstream coffee shops loaded with seed oils and refined sugars, they set out to create something different: real fuel for real health.
The goal was to communicate their back-to-basics philosophy through every visual decision.
What I Created
Custom bear mascot
Supporting logo variations
Color palette rooted in warmth and strength
Typography system
Full brand strategy including audience personas, competitor analysis, and mission
Brand guidelines for consistent application
Social media posts
Result
The final identity captures the primal, unapologetic energy of Carnivore Coffee Co. The bear mascot gives the brand an unforgettable face, and the full strategy gives Sani & Dustin a clear roadmap to grow with confidence.
